InFocus an Emerging Brand

1.     Foxconn- Foxconn is the global leader in consumer electronics manufacturing. InFocus has tied up with this industry stalwart in a strategic partnership to provide consumers with an array of innovative solutions. InFocus and Foxconn leverage each other's technical know-how and resources to jointly develop cutting-edge consumer electronics, such as mobile phones, tablets and LED TVs, and visual collaboration technology, such as projectors, touchscreen solutions and video communication systems.

2.     Tie-ups: InFocus has collaborated with top online commerce platforms to make its stellar products available to the consumer in India. It counts Snapdeal and Amazon as very valuable partners in its story of success so far. The e-retailers have offered the brand’s loyal customer base a trustworthy and seamless purchase experience, further bolstering the sales and popularity of InFocus products in India.

3.     New Technologies: InFocus has been a pioneer of disruptive technologies in India. Naked eye 3D technology, anodized aluminum unibody smartphones and brilliant Ultra High Definition LED displays are just snippets of the innovative technology and premium designs that the company will showcase to send shockwaves across the Indian tech world.

4.     Spokespersons: In India, InFocus is headed by Sachin Thapar, a renowned veteran of the consumer electronics space. He has played pivotal roles in top businesses in the country. In his last role, he was the Director of Mobile Retail Business and Business Head for Tablets, NotePC and Digital Imaging at Samsung Electronics. Nitin Garg, previously the Product Head for Tablets at Samsung, is heading the marketing division of InFocus in India.

5.     Quality: Quality is one the core values that InFocus is driven by. It is apparent that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus managed to receive a tremendous response from the country’s market since launch only because its products offer the kind of build quality and trustworthy performance that far surpass all competition in terms of design, functionality, specifications and price.

6.     Brand ideology: InFocus is driven by its quest to push boundaries of technology and design innovation and provide quality that consumers can trust. With the help of strategic partners such as Foxconn and SuperD, InFocus is ready to revolutionise the mobile communication, electronics and visual display markets in India with its fantastic portfolio, and undoubtedly reach $1 billion by the end of 2016.